When it comes to custom motorcycles, creativity, and passion, few names shine brighter than Guy Willison. Known for his appearances on hit TV shows like The Motorbike Show and Shed and Buried, Guy has established himself as one of Britain’s most respected custom bike builders. His blend of artistry and engineering makes every project he touches a masterpiece. Let’s take a ride through his fascinating journey and see what makes him such an iconic figure in the motorcycle world.
Who is Guy Willison?
Guy Willison is a British motorcycle designer, engineer, and TV presenter celebrated for his incredible craftsmanship and deep love for two-wheel machines. He’s best known for his collaborations with Henry Cole and for building stunning bespoke bikes that merge classic design with modern innovation.
Early Life and Background
Guy’s fascination with motorcycles started at a young age. Growing up in the UK, he was always drawn to mechanics, creativity, and the freedom that motorcycles represented. By his teenage years, he was already tinkering with bikes, turning his hobby into a lifelong passion that would define his career.
Career Beginnings
Before becoming a TV personality, Guy Willison worked as a skilled mechanic and designer, gaining recognition for his attention to detail and custom builds. His work caught the attention of fellow motorbike enthusiast and presenter Henry Cole, leading to collaborations that changed his life.
Television Fame with Henry Cole
Guy became a household name after appearing alongside Henry Cole on The Motorbike Show and Shed and Buried. His authenticity, technical know-how, and warm personality won the hearts of viewers. Together, they celebrated motorcycle culture and inspired countless enthusiasts to take up biking and restoration.
5Four Motorcycles – Guy’s Own Brand
In addition to his television career, Guy is the founder of 5Four Motorcycles, a brand known for producing limited-edition, hand-built bikes that celebrate the soul of motorcycling. Each creation reflects Guy’s craftsmanship, combining vintage elegance with modern performance.
Signature Style and Design Philosophy
Guy Willison’s bikes are instantly recognizable. He focuses on timeless aesthetics, precision engineering, and emotional connection. Whether it’s a café racer or a modern street machine, every 5Four motorcycle tells a story — one of heritage, innovation, and personal expression.
Notable Projects and Collaborations
Guy has worked on several exciting motorcycle projects, including collaborations with Honda, Triumph, and Norton. His limited-edition builds have gained international attention for their craftsmanship and authenticity. Each bike is hand-finished to perfection, representing the best of British engineering.
Guy Willison and Henry Cole – A Dynamic Duo
The partnership between Guy and Henry Cole is one of the most beloved in the motorcycle television world. Their chemistry, humor, and shared passion for vintage bikes have made them fan favorites. Together, they’ve inspired countless fans to appreciate the artistry of custom motorcycles.
His Love for Classic Motorcycles
Guy has a deep respect for vintage motorcycles — particularly British classics like Triumph, BSA, and Norton. His builds often feature restored engines and frames, combined with contemporary materials for a unique blend of old and new.
Challenges in the Custom Motorcycle World
The custom bike industry is not without its challenges. From sourcing rare parts to meeting client expectations, every project demands patience and creativity. But for Guy, these challenges are part of the thrill. Each obstacle is an opportunity to push the limits of design and engineering.
Recognition and Influence
Over the years, Guy Willison has earned immense respect within the motorcycle community. His work has been featured in multiple media outlets, and his bikes are often showcased at prestigious motor shows. Many fans consider him one of the most genuine and skilled builders in the business.
Personal Life
Despite his fame, Guy remains humble and grounded. He’s known for his friendly nature, down-to-earth personality, and commitment to his craft. Off-screen, he continues to work on personal builds and mentor younger enthusiasts in the art of custom motorcycle design.
Guy Willison’s Philosophy on Life and Work
For Guy, building motorcycles isn’t just a job — it’s a way of life. He believes that every bike should have character, soul, and history. His hands-on approach and respect for craftsmanship make his work truly timeless.
Legacy and Future Projects
Guy Willison’s influence in the motorcycle world continues to grow. Through 5Four Motorcycles and his television projects, he’s inspiring a new generation of riders and builders. His legacy lies in his dedication to preserving the spirit of motorcycling — one handcrafted bike at a time.
Conclusion
Guy Willison is more than a motorcycle designer — he’s a craftsman, storyteller, and inspiration to riders everywhere. From humble beginnings to international recognition, his journey reflects passion, creativity, and authenticity. Whether he’s on screen or in his workshop, Guy continues to remind us why the world of motorcycles is so much more than machines — it’s about art, emotion, and freedom.
FAQs
1. Who is Guy Willison?
Guy Willison is a British motorcycle designer, engineer, and TV personality known for his custom builds and appearances on The Motorbike Show and Shed and Buried.
2. What is 5Four Motorcycles?
It’s Guy Willison’s brand that creates bespoke, limited-edition motorcycles combining vintage design with modern technology.
3. What shows has Guy Willison appeared on?
He’s best known for The Motorbike Show and Shed and Buried, where he collaborates with Henry Cole.
4. Who is Henry Cole?
Henry Cole is a British TV presenter, filmmaker, and motorcycle enthusiast who frequently works with Guy on bike-related shows.
5. What makes Guy Willison’s bikes special?
His bikes stand out for their handcrafted quality, unique designs, and deep respect for motorcycle heritage.

